More Americans are waiting to the end to shop for Christmas than any other time in the last 10 years. The consumer was never excited about anything that they saw this Christmas.
If I were Firestone I would certainly slash my prices. I think the time window is rapidly running out on Firestone. I would have dropped the video in the very beginning, but in some cases they chose to bury their heads in the sand.
At this point in the buying season, parents have only spent $71.96 so far, so there is time for stores to get aggressive and drive more sales,