We're going to be facing in 2006, 2007, I'd say at best stagnation. It's an industry where you have to move all the time. You have to question yourself all the time. You have to challenge the way you're doing business all the time.
Our goal is to move as many people as possible to the new location. Fifty percent of current employees would be the best possible result.
We think there is a real threat that logically we could be brought to the conclusion that the best investment is not in Sunderland, but maybe somewhere on the (European) continent,
If we come to the conclusion after 90 days that the synergies are big enough to justify the efforts, then we can go to the second step, which consists of saying: what would be the best organization and conditions - including shareholdings - in order to make sure the synergies happen.
Synergies are not only about cost reduction. Synergies can be access to markets, exchange of products, avoiding overlaps, exchange of best practices.