Year on year sales grew in all regions as replacement sales in mature markets such as Western Europe and North America continued to drive growth while users in emerging markets joined mobile networks and acquired their first mobile device.
They need to find new applications and features that will continue to sell their more expensive phones in Western Europe and North America.
As competition continues to drive price pressure at the low end and a design and technology 'arms race' at the high end, the survival of the fittest depends more and more on economies of scales, or very carefully cut out niche markets.