Carolyn Bivens Good Quotations

Michelle is good for golf, just as Tiger was good for golf. There are a lot of people who may not follow golf otherwise, but tune in when you've got Michelle or Tiger out there.

For the first time, we enter the year with more than 100 international players on the tour. We represent just about every continent and an awful lot of countries. For the first time that I can remember in women's sports, you can be who you are as long as you're good and you can be who you are and still be accepted.

She says she's 5 feet, I doubt that. And when she steps up to hit the ball, it's unbelievable. At the same time, she's very good with the fans and she loves what she's doing. I think she's going to be electric.

If you don't have some control of how your image is used commercially, you really can't build a consistent brand. You're not a good steward. And for 55 years we never asserted any rights to that. In order to more consistently build our brand, we have to have control over the commercial use.