More consumers don't just see Wal-Mart as a business, they see it is a social and political issue. Until Wal-Mart changes substantially, those consumers they are going after, who can make a choice about where they shop, will avoid Wal-Mart.
We don't want to destroy Wal-Mart. We want to change it, to make it a decent, humane company, which it could easily do. We're not going to rest or sleep one bit until that happens.