If somebody's cat happens to turn on the TV, my numbers can double. It's almost unrelated to what's really happening.
I was playing the game where I was going to be a great TV or film writer some day and there was nothing else that I thought about, including other people.
I expect the audience to assume TV is stupid. I accept that it's my job to overcome it.
The concept of doing holiday episodes is a huge part of what's fantastic about doing TV. And viewers agree; you see the numbers going up for holiday episodes.