I'm not sure what theory is, unless it's the pursuit of fundamental questions.
A myth is the name of a terrible lie told by a smelly little brown person to a man in a white suit with a pair of binoculars.
My rejection of the idea of entertainment in its current form is based on the audience that comes with it.
The Sophists' paradoxical talk pieces and their public debates were entertainment in 5th century Greece. And in that world, Socrates was an entertainer.
From this entertainment industry, may the gods of language protect us.