This was a great chance for us to do something fun for all those thousands of Australians who helped make the Xbox 360 launch such a success. It was a great chance for everyone to jump in and remember the joy and fulfillment that comes from playing games of any kind.
Once they have their console a lot of customers will go straight home and start playing games. We did poll of 1000 of them and a significant number have already planned their sick day.