Didi Chadran Thinking Quotations

People are going to think we're propeller-headed geeks, but it really cleared our thinking and made sure we didn't leave any stones unturned.

But when you get to earth-friendly stationery and home decor, you have to do a lot of extrapolating. Based on the information we had, our thinking was that as people grow more aware and are more concerned about the things they put into and on their bodies, they might grow equally concerned about the things they surround themselves with in their homes.