Dieter Rams Design Quotations

I sit, I think, I make some drawings. As a designer, you cannot retire totally.

As designers, we have a great responsibility.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

The design should make the product speak to you.

Good design makes a product understandable.

Good design is honest.

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Good design is thorough, down to the last detail.

Good design means as little design as possible.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

One of the most significant design principles is to omit the unimportant in order to emphasize the important.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated....

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible

You cannot understand good design if you do not understand people; design is made for people.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.