Too many investors tend to be backward looking. You can't just say they declared the quarterly dividend for the last 10 years, I guess they're going to keep paying it. Think about what the business conditions are.
The long-term virtue of this idea, what you'll begin to create, is a terrific lifetime habit that will give a person a great deal of lasting benefit. That weighs a lot more than the short-term thrill of tearing off the wrapping paper.