We feel this will create a unique, signature property off A1A. The city needs more high-caliber hotel rooms to support the expanded Ocean Center. It also will help to further improve the overall image of the area as a destination.
We are confident in running hotels without (brand) flags but we believe as Daytona Beach is evolving, it is important for the public to see the city endorsed by well-known brands.
It's a rare opportunity that the city and a private partner can work together.