Historically, we have been looking for ways to have people get better sooner from major abdominal surgery, especially intestinal surgery.
A lot people are in denial about it. They look at it as a real negative. It's a coping mechanism and not a positive one.
It certainly is very appealing and cheap to do. Although I'm not a huge believer that this is going to change the world, I certainly am going to offer gum to people in my own practice. There's really no downside.