You add the cost of digital switchover and targeted help - these are very big commitments.
The targets are tough because much of the BBC is pretty lean
For the third consecutive year, we were able to achieve a respectable margin in the typically difficult first quarter, a feat which had been an elusive target for us prior to 2004.
We realize that we are definitely a target for them, and that puts our kids on the defensive a little bit, ... We're aware. We're alert. But we have goals of our own, and in order to meet them we have to find a way to win no matter who we're playing.