Eric Bolesh Goal Quotations

Setting realistic goals and having a well-thought-out plan is important. Generic competition in any given market is inevitable. Start your next- generation drug development early -- just after product launch -- and be ready to show patients that the benefits gained from the scientific advances of a next-generation drug outweigh the savings that come from switching to generics.

A brand's overall ability to reach its sales goal primarily depends on its capacity to quickly and thoroughly react to external obstacles faced during brand development and launch. That means having an adequate budget that can help brand teams meet challenges.