The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas.
By the time that product is ready to be distributed widely, it will already have established customers.
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
Don’t be in a rush to get big. Be in a rush to have a great product.
The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.