Does Facebook act as though I own my online life, or as though it does? Concretely: Can I control what data it shares with other users, with advertisers, and with business partners?
Does Facebook behave like a tool in my hand, or a firehose designed to spew at me in accordance with other peoples' agendas? Concretely: can I write my own client to present a filtered view of the Facebook stream, or have other people do that for me?
As a Facebook user, do I have control of the data Facebook keeps about me? Concretely: can I examine and modify that data using tools of my choosing which are built for my needs?