George Lois Creative Quotations

Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.

I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.

A cautious creative is an oxymoron.

The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.

In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.

The more creative you are the more trouble you're in. You have to be courageous!

You can be cautious or you can be creative (but there's no such thing as a cautious creative).