Retail investors are notorious for not getting paper filings because they are difficult to obtain. Most people buy something with no clue as to what they are buying.
A confusing symbol or name will affect the stock if people don?t know it. It?s a little more likely it will get lost when doing research. As an investor relations guy, you want every small thing in your favor. As an investor, I?d much prefer AT&T being ATT.
There's going to be a lot of disappointed people tomorrow. But the stock won't be doubled. If they do miss the window it won't be the end of the world.