Jay Kolpon Time Quotations

The media environment is getting more fragmented, yet we still want to reach as many people as possible. To reach so many people in such a short amount of time was actually a good value for us.

Alka-Seltzer has some of the most famous advertising of all time and the brand has withstood the test of time. This was a way to tap into the 75th anniversary. Tapping into the familiar, tried and true seemed a very natural place to go.