You have to have a strong title. It's got to say something.
I like to hear songs which can lay it all on, songs which can look at the dark side as well as the bright side, sometimes they can be as strong as each other. Love and hatred are close.
I have to confess that a strong contributing factor was that I had just taken what was probably the first acid ever made, given to me by a guy called Johnny Fellows, who had just returned from America.
So the name of a group has to say something. The name has to be strong.