Creating a familiar and comfortable place for people to visit time and again has always been important to Excite.
I have a hard time believing that they can buy a company with 2,000 people and make it work. The notion of buying a gigantic company with a lot of cash is a very risky proposition.
We are creating and encouraging a culture of distraction where we are increasingly disconnected from the people and events around us, and increasingly unable to engage in long-form thinking. People now feel anxious when their brains are unstimulated.