Results are starting to improve, but the company is still a work in progress.
If in the real-estate business it's all about location, location, location, then in the beverage business it's all about distribution, distribution, distribution. Coke, Pepsi and Cadbury with their bottling networks can get into almost every venue in the country.
Coke has identified North America as a challenging market, and it's clear there is still work to be done and changes to be made.