Here's how I think of my money - as soldiers - I send them out to war everyday. I want them to take prisoners and come home, so there's more of them.
For whatever reason somebody can be convinced to buy a PC, it opens up a whole new market for all of us in the software business.
Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we're going to win.
Software is becoming no different than a videotape or a record album or a paperback book, and not all of us are ready for that change.