We really don't think about it that way. We're trying hard to find user needs that aren't being met at all.
Technology should do the hard work, so you can get on and live your life. We're only at one percent of what's possible, and we're moving slow relative to the opportunity we have.
I have always believed that technology should do the hard work - discovery, organization, communication - so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly.
Technology should do the hard work so people can do the things that make them the happiest in life.
Always work hard on something uncomfortably exciting