When I saw these figures for the first time I wasn't sure we had it right. But the more I talk to people about the more I'm hearing what people are saying.
The definition of dating has changed. Activities that people would have called dating in the 1950s, '60s and even the '70s, no longer seem like dates for modern daters. People today, especially young people, travel in groups and hang out in groups. They don't call it dating.
We live in a media age. In many respects, it is more important for people to be known in the media culture than to make money in the media culture.
There's a lot of experimenting and showing off going on. Eventually the better stuff will survive, and people doing it for a thrill will fade away.
One is that people are just too busy. When it comes to the ranking things they actively do in their life, making sure their job situation and their household situations are in good order is a higher priority than going out and looking for dates.
E-mail is a tool that many people now use to deepen and improve their ties to family and friends. Use of the Internet actually enlarges and enriches most users' social worlds. And that is particularly true for women.
For a lot of people now, especially those with broadband connections, the first place they go to for information is online. But people are still warming up to the idea that lots of information about them is online.