We spend billions on international aid annually, but we don't find ways to connect people to dignified work. I realized that if we don't think about ways to harness private capital to solve problems, we're leaving large amounts of money on the table and doing ourselves a disservice.
Impact sourcing, a new initiative piloted by the Rockefeller Foundation and several key partners, including my company Samasource, promises to connect poor and marginalized people to digital jobs on a massive scale.
I'm the founder and CEO of Sama Group, a family of social enterprises - Samasource, Samahope and SamaUSA - that are working to alleviate poverty by connecting the global community to opportunity in sub-Saharan Africa, South Asia, the Caribbean and here in the U.S.
I believe there is no other way to create decent livelihoods for the world's poorest people than to connect them to global markets as producers, and on fair terms.