Leo Burnett Art Quotations

I think a smart woman can sell the average man anything,

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.