I do not like the idea that a Russian company cannot be successful without Western experience. I think that, at the end of the day, it is a question of bringing benchmarks from other countries. So far, the golden benchmark has been the West.
A great deal of energy is spent daily on pushing the Russian e-commerce boom along while managing all aspects of growth and development along the way.
Russians are not a very friendly people. It's hard to get them to speak nicely to the customers. It's just not in their culture.
All the big online retailers are looking at how to enter the Russian market.
The Russians are not as addicted to coffee as the Americans. We should work on that!