This could also be a cost-saving move for the company. Target's Internet sales have certainly outperformed catalog sales.
The challenge they face is that they may get larger and larger and stay at a certain rate of growth,
The thing to watch is if momentum starts to build, this could feed on itself, ... They may get a new financing partner. Other companies may jump on board. It could get pretty interesting. I am certainly not willing to write this thing off yet.