Since we are a very image-intensive delivery mechanism, Linux will be the platform of choice for serving up all those images. We believe we have enough capacity to meet the industry standard of eight seconds of delivery time up to around 30 million page views per day.
It's nice to know in this day and time of automated call centers that no matter when you call poison control you get a person who will not only help you but also check in on you later.
It lets people know that the service is there 24 hours a day to help them for free. Time is of the essence to get a child appropriate care in these situations, so knowing or having that number at hand is priceless.