Marshal Cohen People Quotations

Sports footwear usually is also the first place urban consumers will spend money to endorse a celebrity. As we've already seen, people will pay over $100 for the G-Unit or an S-Carter Reebok if it creates the right image for them.

It's not about going to the mall environment where you're fighting crowds. This is for people who shop for pleasure and treat it as a leisure activity. They want to have a relationship with the brand, be treated like royalty.