Marshall Cohen Men Quotations

Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.

Teens and young men have finally 'discovered' the suit. We are seeing a shift in the younger generation reaching their image through grooming and dressing up.

This is about movement toward solidifying their base, trying to justify the expansion of the international sector.

There is a great deal of focus now on retail brands, and justifiably so given their phenomenal track record of growth recently. However, this data shows that while retail brands can be highly profitable, national brands are a critical piece of a winner retail formula.

Today's pregnant women are out and about, in the work force, in the gym - everywhere they were before they became maternity shoppers. They may be pregnant, but they are not sitting home and hiding.

The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up.

Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.

While Easter shopping is the window to spring, back-to-school is the doorway to fall and the holidays. So back-to-school shopping is a really important momentum builder.