Mike Goff Wire Quotations

Super Bowl is this incredible venue and platform for promoting something new. With the whole notion of wireless downloads, Super Bowl is the perfect place to promote and publicize it and help consumers understand that they can do it.

While the Super Bowl is one of the most watched events on television and people pay particular attention to the advertising itself, you can extend your brand messaging by delivering your commercials in other formats. By offering our commercials and others exclusively on Sprint TV, we hope to once again position the wireless device as the 'third screen' for entertainment, news and information.

That's an incredibly important segment for us. They are heavy users of wireless services and data services, particularly mail and ultimately things that we are promoting -- like music downloads and live TV.