It's an accepted strategy that has been widely used. You buy a premium product, and the increase in subscribers more than offsets the cost. Golf is a strong TV sport. I think you'll see the channel grow in subscriber base over the next two to five years.
The interest will allow them to maintain their viewer base to the extent Lance participates in the channel. They can't be the Lance Armstrong Channel once he leaves competitive cycling.
There's no question baseball disrupts the launches of entertainment schedules, ... And beyond ratings, the most important issue for baseball is whether there's a perceived competitor to Fox. But right now I don't see a strong competitor to Fox.