ESPN has these avenues that can generate revenue and hence they've become a more potent rights bidder. It's going to force their competitors to develop the same type of distributions, or seek new partners, so they can match up to ESPN.
It's not an empty threat. This will have a ripple impact across all manner of pro and college sports. I think in this situation the professional leagues and major college associations have to line up with ESPN in Washington or wherever necessary.
It's not an empty threat, ... This will have a ripple impact across all manner of pro and college sports. I think in this situation the professional leagues and major college associations have to line up with ESPN in Washington or wherever necessary.