Nikki Rocco Great Quotations

It's a great way to start out. With $10 million and 1.5 million people out there talking about how great it is, it all works to build what we think will be a holiday smash hit.

What's so great is that this is a moderate budgeted film that's probably going to be the most profitable for the studio this year, ... There's no back-end participations in it and it only cost us $55 million to make. This is a franchise that we built from the ground floor.

We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).