We believe it's time to be simple and compelling. It is important to break through the clutter.
The industry had a very good month in May and we believe GM will actually outperform the industry, ... We expect to maintain that momentum as we head into the back half of the year.
It's a program that has been crafted for a period of time -- it was not created due to weak sales in May. We are on the offensive and we plan to continue to be on the offensive. We believe simple and compelling works, and we believe leadership brings its own benefits.