Paul Kim Four Quotations

ESPN is where you really make the money. You're definitely losing money on Monday Night Football, but it's important for advertisers who can now buy spots all year round on all four major sports.

When people point to national broadcast television, that is so far removed from economy. You're talking four networks in prime time with limited inventory. When you're talking spending up 10 to 15 percent there, it's almost a meaningless number for a sign of a recovery. The local number is a better indication of what are the true expectations of businesses.