Peter Carlisle Market Quotations

Michelle Kwan will show up in name recognition surveys well before a snow boarder. But if your target market is Gen Y, then action sports and snowboarding is a much more direct and credible way to reach those kids.

It's great to go into a negotiation like this with a major international meet just having taken place and an amazing performance there. That's helpful. The other thing Ryan has going for him is the timing is great. There's two-and-half years until Beijing so there's plenty of time to market him.

He's very well-spoken, smart and good looking. Marketers just love working with him.