The players need to know they've got an administration that's going to put a much stronger financial base behind the Reds, which means more money for them, more facilities. There will be no excuse that they didn't have enough money.
Alex is a professional negotiator and he's good at it. We've got 19 players off contract. Last year we lost 15 players. We won't lose that many again. We have an under-performing football team and we also have a pretty serious financial situation to deal with.