Quality management is needed because nothing is simple anymore, if indeed it ever was.
Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.
When you're out of quality, you're out of business.
We must define quality as conformance to specifications if we are to manage it.
Improving quality requires a culture change, not just a new diet.
Quality is such an attractive banner that sometimes we think we can get away with just waving it, without doing the hard work necessary to achieve it.
The cost of quality is the expense of doing things wrong.
Quality is free. It's not a gift, but it's free. The 'unquality' things are what cost money.
Quality has to be caused, not controlled.