We've always had a broader cultural coverage, particularly in the last three or four years We have short stories in every issue. We have more of an interior life. Perhaps the mistake was not to make more noise about that in the earlier issues.
We've got our timing spectacularly wrong on one or two things. We did a cover story called 'The End of War', the week they started bombing Kosovo. In our last issue we had an essay on the end of English cricket.