Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.
The well-satisfied customer will bring the repeat sale that counts.
I'd rather spend money on things that improve the customer experience than on marketing.
Everything starts with the customer.
It's easier to love a brand when the brand loves you back.
The customer is not always right.
You‘ve got to start with the customer experience and work back toward the technology - not the other way around.