Somewhere Else Quotations | Page 3
Somewhere Else Quotes from:
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Thinking Quotes
A lot of new writers assume you have to know the where the story is going and that it flows out as molten gold. But really, sometimes you think you are going to one place, but then you decide that is dumb idea. Then you go somewhere else and it is a worse idea. But then you switch again and you might have a beautiful accident.
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Business Quotes
A campaign, like a brand, is not just a number of bits put together-a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.