Fifty-six percent of the audience was under 25 with 58 percent male, ... substantially above average for males and females and all age groups. Those scores indicate the audience will broaden beyond the 'Saturday Night Live' crowd.
We didn't make it compelling enough for the guys to show up. But we're hoping the women who liked the movie will bring the men out over the next week.
We knew that women liked suspense and horror, but we didn't expect them to be that big a percentage. They're the group turning out more than any other this summer.
Women are coming out to the theaters, but they're coming out to movies with each other and not their boyfriends and husbands. I think we've lost a lot of our male audiences this year. The video game industry may be having more of an effect than we originally thought it might.
Young kids were about a third, parents were about a third, and then the rest was the general audience.
We needed more romantic-minded males to show up this weekend.
That's the highest percentage of women I can ever remember for one of our films. Clearly, we needed more romantic-minded men to show up.
The term gets used a lot, but we do think this is a movie that can be carried by word of mouth,
No one thought we could get above the mid-80s for the three days.
When you have a movie that's compelling, people will show up in the same numbers they always do, ... Dreamer.
