We didn't make it compelling enough for the guys to show up. But we're hoping the women who liked the movie will bring the men out over the next week.
That's the highest percentage of women I can ever remember for one of our films. Clearly, we needed more romantic-minded men to show up.
Women are coming out to the theaters, but they're coming out to movies with each other and not their boyfriends and husbands. I think we've lost a lot of our male audiences this year. The video game industry may be having more of an effect than we originally thought it might.
We knew that women liked suspense and horror, but we didn't expect them to be that big a percentage. They're the group turning out more than any other this summer.