We have worked very hard on efficiency and productivity (so) we can put lower fares in the market place, give customers better value for money and make money,
It costs almost 400 percent more than it did in December 2001 to fill up a plane.
This decision is not a reflection on the professionalism and efforts of our staff in these areas. It is about ensuring that we respond to changes in the marketplace.
We operate in a very competitive market and are determined to be the first choice for air travelers, who want low prices, flexibility, and a superb flying experience.
This latest fuel surcharge rise is very regrettable but we have little choice to pass some of our extra costs on to our customers.
Our high street travel shop business is forecast to make ever increasing losses in the years ahead despite continued efforts to reduce costs and improve revenue. We are therefore also proposing to close all 17 shops by the end of August.
We believe fundamentally that the market should consolidate. The strong should get stronger and the weak should go to the wall, and the market should determine that.
We have seen a massive increase in fuel prices.
BBH was chosen for the outstanding insight, creative ability and proven track record of delivering effective advertising it demonstrated throughout the pitch process.
People make parallels between this and the Gulf War, but 9/11 was extremely dramatic because it was the first time commercial aircraft were used as weapons of war. It undermined the absolute heart of the business.