Regis McKenna Quotations

The mistake everyone makes is assuming that Apple is a real company. But it is not. It never has been.

Branding is overrated.

Speed has become an important element of strategy.

It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.

Marketing should focus on market creation, not market sharing

Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.

How do you design the product in a way so that it sells itself?.

The best marketing is education.

The more alike two products are, the more important their differences become.

Marketing is everything and everything is marketing,