We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.
We are combining elements like tuxedos and workwear, for contrast; some looks also are based on 30s-era inspirations.
I am a rock & roll man, and therefore, a denim man. Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we in turn will inspire them.